[{"id":265816506416,"handle":"all","updated_at":"2022-05-21T22:35:14+10:00","published_at":"2022-03-01T14:29:39+11:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"ALL","body_html":""},{"id":121137823808,"handle":"beef-bars-biltong","title":"Beef Bars and Biltong.","updated_at":"2022-05-21T22:35:14+10:00","body_html":"","published_at":"2019-02-15T15:59:56+11:00","sort_order":"manual","template_suffix":"shogun","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"meat"},{"column":"title","relation":"contains","condition":"beef"},{"column":"title","relation":"contains","condition":"starter"}],"published_scope":"global","image":{"created_at":"2020-04-25T09:17:24+10:00","alt":null,"width":660,"height":440,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0105\/7135\/0080\/collections\/chief-meat-adventure.jpg?v=1602297418"}},{"id":163774824496,"handle":"best-snacks-for-hunting","title":"Best Hunting Snacks.","updated_at":"2022-05-21T22:35:14+10:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cspan\u003e\u003cspan\u003eHealthy, convenient and damn tasty protein snacks for your next adventure. Convenient and nutrient dense adventure foods packed full of protein and good fats to keep you going for the long haul. \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eAustralian made and owned.\u003c\/span\u003e\n\u003c\/div\u003e","published_at":"2020-05-13T21:46:37+10:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Chief Nutrition"}],"published_scope":"global","image":{"created_at":"2020-05-14T10:08:53+10:00","alt":null,"width":1980,"height":1320,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0105\/7135\/0080\/collections\/best-snacks-for-hunting.jpg?v=1589414934"}},{"id":129316847680,"handle":"best-protein-bars-for-runners","title":"Best Protein Bars For Runners.","updated_at":"2022-05-21T22:35:14+10:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003eThe 3 most common injuries for Runners are joint and tendon related. Knee pain, lower back pain and Achilles Tendonitis. Our collagen bars are a great pre-hab bar to eat 60 minutes before training to support better tendon, ligament and joint health. Our jerky bars are perfect for post training when you need something more substantial to replace nutrients, salts and repair muscle tissue for faster recovery.\u003cmeta charset=\"utf-8\"\u003e\n\u003cspan\u003eDesigned by athletes and health professionals. \u003c\/span\u003e\u003cspan\u003eAustralian made and owned.\u003c\/span\u003e\n\u003c\/div\u003e","published_at":"2019-04-12T12:00:37+10:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Chief Nutrition"}],"published_scope":"global","image":{"created_at":"2020-04-25T09:18:54+10:00","alt":null,"width":640,"height":426,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0105\/7135\/0080\/collections\/chief-collagen-hero_20fcdba0-ddfa-4a1b-b86b-5bd633adedfe.jpg?v=1589415426"}},{"id":165247877168,"handle":"best-protein-bars-for-weight-loss","title":"Best Protein Bars For Weight Loss","updated_at":"2022-05-21T22:35:14+10:00","body_html":"\u003cdiv class=\"shogun-root\" data-shogun-id=\"5ee1cc6f661a8f007d51a7a7\" data-shogun-site-id=\"fdc5812e-df6e-419c-83c2-0a4010ab857c\" data-shogun-page-id=\"5ee1cc6f661a8f007d51a7a7\" data-shogun-page-version-id=\"5ee1d08e661a8f00564fcfcd\" data-shogun-platform-type=\"shopify\" data-shogun-variant-id=\"5ee1d08e661a8f00564fd04f\" data-region=\"main\"\u003e\n \n\u003cscript type=\"text\/javascript\" src=\"https:\/\/lib.getshogun.com\/lazysizes\/2.0.0\/shogun-lazysizes.js\" async\u003e\u003c\/script\u003e\n\n\u003cdiv id=\"s-231808dd-e772-4d97-a5c0-3fc4145efb38\" class=\"shg-c \"\u003e\n \u003cdiv class=\"shg-rich-text shg-theme-text-content\"\u003e\u003cspan\u003eThese healthy and tasty protein snacks are great for weight loss. Low sugar, low calorie and made from real food which won't mess up your hormones like many bars made from artificial thickeners, fillers and sweeteners.\u003c\/span\u003e\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n","published_at":"2020-06-11T16:05:40+10:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Chief Nutrition"}],"published_scope":"web"},{"id":163774988336,"handle":"best-snacks-for-cycling","title":"Best snacks for Cycling.","updated_at":"2022-05-21T22:35:14+10:00","body_html":"\u003cdiv style=\"text-align: center;\"\u003eThe 3 most common injuries for Cyclists are joint and tendon related. Knee pain, lower back pain and Achilles Tendonitis. Our collagen bars are a great pre-hab bar to eat 60 minutes before training to support better tendon, ligament and joint health. Our jerky bars are perfect for post ride when you need something more substantial to replace nutrients, salts and repair muscle tissue for faster recovery. Designed by athletes and health professionals. \u003cspan\u003eAustralian made and owned.\u003c\/span\u003e\n\u003c\/div\u003e","published_at":"2020-05-13T21:46:37+10:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Chief Nutrition"}],"published_scope":"global","image":{"created_at":"2020-05-14T10:03:01+10:00","alt":null,"width":1920,"height":1280,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0105\/7135\/0080\/collections\/best-snacks-for-cycling.jpg?v=1589414582"}},{"id":163774332976,"handle":"best-snacks-for-mountain-biking","title":"Best Snacks for Mountain Biking.","updated_at":"2022-05-21T22:35:14+10:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003eThe 3 most common injuries for Mountain Bikers are joint and tendon related. Knee pain, lower back pain and Achilles Tendonitis. Our collagen bars are a great pre-hab bar to eat 60 minutes before training to support better tendon, ligament and joint health. Our jerky bars are perfect for post ride when you need something more substantial to replace nutrients, salts and repair muscle tissue for faster recovery. \u003cmeta charset=\"utf-8\"\u003e\n\u003cspan\u003eDesigned by athletes and health professionals. \u003c\/span\u003e\u003cspan\u003eAustralian made and owned.\u003c\/span\u003e\n\u003c\/div\u003e","published_at":"2020-05-13T21:46:37+10:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Chief Nutrition"}],"published_scope":"global","image":{"created_at":"2020-05-14T10:02:25+10:00","alt":null,"width":1920,"height":1281,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0105\/7135\/0080\/collections\/best-snacks-for-mountain-biking.jpg?v=1589414546"}},{"id":163843407920,"handle":"best-snacks-for-rock-climbing","title":"Best Snacks For Rock Climbing","updated_at":"2022-05-21T22:35:14+10:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan\u003eHealthy, convenient and tasty protein snacks for your next adventure. Convenient and nutrient dense adventure foods for climbing, rappelling, hiking, camping, or wherever you may enjoy nature.\u003c\/span\u003e\u003c\/div\u003e","published_at":"2020-05-14T10:43:05+10:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Chief Nutrition"}],"published_scope":"global","image":{"created_at":"2020-05-14T10:47:06+10:00","alt":null,"width":1920,"height":1247,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0105\/7135\/0080\/collections\/best-snacks-for-rock-climbing.jpg?v=1589417227"}},{"id":163843375152,"handle":"best-snacks-for-surfing","title":"Best Snacks For Surfing","updated_at":"2022-05-21T22:35:14+10:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cspan\u003eHealthy, convenient and damn tasty protein snacks that are perfect for pre and post surf. Convenient and nutrient dense foods packed full of protein and good fats to keep you going for the long haul. \u003c\/span\u003e\u003cspan\u003eAustralian made and owned.\u003c\/span\u003e\n\u003c\/div\u003e","published_at":"2020-05-14T10:40:21+10:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Chief Nutrition"}],"published_scope":"global","image":{"created_at":"2020-05-14T10:46:28+10:00","alt":null,"width":1920,"height":1172,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0105\/7135\/0080\/collections\/best-snacks-for-surfers.jpg?v=1589417190"}},{"id":138914365504,"handle":"boxes","title":"Boxes.","updated_at":"2022-05-21T21:25:27+10:00","body_html":"","published_at":"2019-08-09T11:53:14+10:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"(12 bars)"},{"column":"title","relation":"contains","condition":"(15 bars)"},{"column":"title","relation":"contains","condition":"(12 x 30g bags)"},{"column":"title","relation":"contains","condition":"value"}],"published_scope":"global","image":{"created_at":"2020-05-14T10:21:08+10:00","alt":null,"width":1920,"height":1280,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0105\/7135\/0080\/collections\/chief-box.jpg?v=1589415670"}},{"id":163774169136,"handle":"jerky","title":"Chief Jerky.","updated_at":"2022-05-21T22:35:14+10:00","body_html":"\u003cdiv style=\"text-align: center;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cspan class=\"s1\" data-mce-fragment=\"1\"\u003eUnlike most jerky, we naturally preserve our bars just as our ancestors did with no added nitrates or nitrites (carcinogenic preservatives). We also don't use \u003cspan data-mce-fragment=\"1\"\u003echeap fillers like maltodextrin or h\u003cspan class=\"JsGRdQ\" data-mce-fragment=\"1\"\u003eydrolysed vegetable protein (\u003c\/span\u003e\u003cspan class=\"JsGRdQ\" data-mce-fragment=\"1\"\u003eMSG). \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"s1\" data-mce-fragment=\"1\"\u003eMost jerky is surprisingly high in sugar (upwards of 25%!) but these bars have less sugar than a carrot. And because they're slow dried they're much more tender than jerky and retain over 90% of heat sensitive vitamins such as B12. \u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e","published_at":"2020-05-13T21:46:37+10:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"jerky"},{"column":"title","relation":"contains","condition":"starter"},{"column":"title","relation":"contains","condition":"beef value pack"},{"column":"title","relation":"contains","condition":"chilli value pack"}],"published_scope":"global"},{"id":117894348864,"handle":"shop","title":"Shop","updated_at":"2022-05-21T22:35:14+10:00","body_html":"","published_at":"2019-01-31T22:37:36+11:00","sort_order":"manual","template_suffix":"shogun","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Biltong"},{"column":"type","relation":"equals","condition":"Collagen Bar"},{"column":"type","relation":"equals","condition":"Meat Bar"},{"column":"type","relation":"equals","condition":"Starter Pack"},{"column":"type","relation":"equals","condition":"GIft Card"},{"column":"type","relation":"equals","condition":"Value Pack"}],"published_scope":"global","image":{"created_at":"2020-05-14T10:53:04+10:00","alt":null,"width":1000,"height":667,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0105\/7135\/0080\/collections\/chief-collagen-hero-lowres.jpg?v=1589417584"}},{"id":261577310256,"handle":"value-packs","title":"Value Packs.","updated_at":"2022-05-21T22:35:14+10:00","body_html":"","published_at":"2021-08-09T13:08:46+10:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"value"},{"column":"title","relation":"contains","condition":"starter"},{"column":"title","relation":"contains","condition":"jar"}],"published_scope":"global"}]
Grab all flavours, save $21 and get free shipping! Clean, meaty snacks to satisfy your savoury cravings. Made using organic grass-fed beef brisket and topside. Slow dried to create a tender and easy to eat snack that's packed full of flavour and nutrients. Free from all the nasty stuff you usually find in dried and cured meats, very low in sugar and taste the difference with 100% organic grass-fed Aussie beef - they taste like a delicious roast!
Perfect pre or post exercise or simply as a clean, high protein, low carb treat that'll get you through to meal time or even replace a meal when you're on the move or stretched for time. They're also great to keep in the pantry to use as a prep free way to add a high quality protein source to salads, pizza and more.
We love jerky, but most jerky uses cheap, factory farmed meat and loads of nasty carcinogenic preservatives. Add a stack of sugar (yep, some jerky is 25% sugar!), MSG, and emulsifiers into the mix for good measure too.
Our beef bars use the best meat you can get - 100% organic, grass-fed, grass-finished, regeneratively farmed, Aussie beef (brisket and topside, no cheap mince here!). They're also free from nasty preservatives, relatively low in salt, and low in carbs and sugar. Because these bars are slow dried rather than cooked, they're more tender than your average jerky. They're more like a kofta or a rissole in texture, but being dried they'll last without refrigeration for months which makes them a perfect healthy, high protein snack on the go.
One question we get asked a lot is “but isn't this processed meat?”. It’s important to recognise that every time we cook food we “process” it. A whole food product is defined as “a food that has been processed or refined as little as possible and is free from additives or other artificial substances”. Our products are whole foods, not “processed meats”, because they’re made with high quality meat, with a few herbs and natural ingredients. They’re dried using a traditional process (which is healthier than cooking it at high temperature) without the ingredients found in “processed meats”. It’s not just us saying this, our consulting dieticians and nutritionists agree.
Shipping for retail orders within Australia is free for subscriptions and orders over $70. Shipping for other international orders is calculated based on your address. Wholesale orders have different shipping rates and minimums.
Orders placed by 10am will usually be sent the same day, orders placed in the afternoon will be sent the following business day. Orders placed over the weekend will be processed the next business day. Depending on your location you can expect delivery within a few days.
100% HAPPINESS GUARANTEE
If you're not happy with your order please contact us so we can make it right! We provide an unconditional return policy on all our products so if for any reason you're not completely satisfied, we will happily offer a free replacement or full refund.
I really enjoyed the taste, texture and the overall bar. But the size proportion to the nutrition was a little underwhelming when stacked up against other protein based bars. If the bar was a little larger in size… then BOOM, You’d have me fully converted!
Thanks so much for the feedback! It’s not obvious but the beef bars, while a 40g bar, actually contain 80g of organic beef, we just remove the water. So they’re actually incredibly nutrient dense compared with any other type of protein bar.
The other thing to keep in mind is we use beef, not cheap protein isolates that need to be masked with loads of fake crap. So rather than the chemical soup of artificial thickeners, fillers, vegetable oils, artificial sweeteners and sugar alcohols you find in most protein bars that, despite the claims, are not health foods, you’re just getting real food that’s as healthy as you can get.
D
Dallan M.
Beef Bar Sampler (4 bars)
R
Romney K.
Love it, best tasting and texture protein bar out there. Have already reordered!!
G
Giampaolo D.G.
Very tasty
Great taste and texture, almost Mediterranean. Much softer than regular beef jerky. Will recommend.
Q
Quentin S.
Beef & Chilli Bars (12 bars)
S
Sam J.
Decent but gristly
These are pretty good bars in terms of packaging, taste, smell, texture etc. I’d definitely recommend people try them.
I personally found them hard to actually ingest — I would take a bite off a bar and chew for a minute. Then I would be left with a hunk of gristle I couldn’t break down or swallow so I’d spit it out. But they were pretty darn tasty!
I really enjoyed the taste, texture and the overall bar. But the size proportion to the nutrition was a little underwhelming when stacked up against other protein based bars. If the bar was a little larger in size… then BOOM, You’d have me fully converted!
Thanks so much for the feedback! It’s not obvious but the beef bars, while a 40g bar, actually contain 80g of organic beef, we just remove the water. So they’re actually incredibly nutrient dense compared with any other type of protein bar.
The other thing to keep in mind is we use beef, not cheap protein isolates that need to be masked with loads of fake crap. So rather than the chemical soup of artificial thickeners, fillers, vegetable oils, artificial sweeteners and sugar alcohols you find in most protein bars that, despite the claims, are not health foods, you’re just getting real food that’s as healthy as you can get.
D
Dallan M.
Beef Bar Sampler (4 bars)
R
Romney K.
Love it, best tasting and texture protein bar out there. Have already reordered!!
G
Giampaolo D.G.
Very tasty
Great taste and texture, almost Mediterranean. Much softer than regular beef jerky. Will recommend.
Q
Quentin S.
Beef & Chilli Bars (12 bars)
S
Sam J.
Decent but gristly
These are pretty good bars in terms of packaging, taste, smell, texture etc. I’d definitely recommend people try them.
I personally found them hard to actually ingest — I would take a bite off a bar and chew for a minute. Then I would be left with a hunk of gristle I couldn’t break down or swallow so I’d spit it out. But they were pretty darn tasty!
