[{"id":121137823808,"handle":"beef-bars-biltong","title":"Beef Bars and Biltong.","updated_at":"2021-07-29T01:10:40+10:00","body_html":"","published_at":"2019-02-15T15:59:56+11:00","sort_order":"manual","template_suffix":"shogun","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"meat"}],"published_scope":"global","image":{"created_at":"2020-04-25T09:17:24+10:00","alt":null,"width":660,"height":440,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0105\/7135\/0080\/collections\/chief-meat-adventure.jpg?v=1602297418"}},{"id":129963360320,"handle":"adventure-snacks","updated_at":"2021-07-29T01:10:40+10:00","published_at":"2019-04-19T14:31:50+10:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Best Adventure Snacks.","body_html":"\u003cp style=\"text-align: center;\"\u003eHealthy, convenient and tasty protein snacks for your next adventure. Convenient and nutrient dense adventure foods for climbing, rappelling, hiking, camping, or wherever you may enjoy nature.\u003c\/p\u003e","image":{"created_at":"2020-04-25T09:19:46+10:00","alt":null,"width":4032,"height":2688,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0105\/7135\/0080\/collections\/chief-collagen-lifestyle.jpg?v=1587770387"}},{"id":163774824496,"handle":"best-snacks-for-hunting","title":"Best Hunting Snacks.","updated_at":"2021-07-29T01:10:40+10:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cspan\u003e\u003cspan\u003eHealthy, convenient and damn tasty protein snacks for your next adventure. Convenient and nutrient dense adventure foods packed full of protein and good fats to keep you going for the long haul. \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eAustralian made and owned.\u003c\/span\u003e\n\u003c\/div\u003e","published_at":"2020-05-13T21:46:37+10:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Chief Nutrition"}],"published_scope":"global","image":{"created_at":"2020-05-14T10:08:53+10:00","alt":null,"width":1980,"height":1320,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0105\/7135\/0080\/collections\/best-snacks-for-hunting.jpg?v=1589414934"}},{"id":163774103600,"handle":"paleo-snacks","title":"Best Paleo Snacks.","updated_at":"2021-07-29T01:10:40+10:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cspan\u003eOur beef bars are made with 100% organic grass-fed Aussie beef. They're very low in sugar, with no nasty preservatives. Our collagen bars are made on nut butter with collagen protein for anti-ageing and joint and tendon health. Designed by athletes and health professionals. \u003c\/span\u003e\u003cspan\u003eAustralian made and owned.\u003c\/span\u003e\n\u003c\/div\u003e","published_at":"2020-05-13T21:46:37+10:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"paleo"}],"published_scope":"global","image":{"created_at":"2020-05-14T10:19:20+10:00","alt":null,"width":940,"height":788,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0105\/7135\/0080\/collections\/chief-meat-adventure_e42b66c7-4ef6-4f16-a1c9-ec80064deb5c.jpg?v=1602467092"}},{"id":153091473456,"handle":"best-protein-bar-for-athletes","updated_at":"2021-07-29T01:10:40+10:00","published_at":"2019-10-18T16:52:08+11:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Best Protein Bars For Athletes.","body_html":"\u003cdiv style=\"text-align: center;\"\u003eThe 3 most common injuries for Athletes are joint and tendon related. Knee pain, lower back pain and Achilles Tendonitis. Our collagen bars are a great pre-hab bar to eat 60 minutes before training to support better tendon, ligament and joint health. Our jerky bars are perfect for post training when you need something more substantial to replace nutrients, salts and repair muscle tissue for faster recovery. \u003cmeta charset=\"utf-8\"\u003e\n\u003cspan\u003eDesigned by athletes and health professionals. \u003c\/span\u003e\u003cspan\u003eAustralian made and owned.\u003c\/span\u003e\n\u003c\/div\u003e","image":{"created_at":"2020-05-14T10:30:17+10:00","alt":null,"width":1920,"height":1280,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0105\/7135\/0080\/collections\/best-protein-bars-for-athletes.jpg?v=1589416218"}},{"id":129316847680,"handle":"best-protein-bars-for-runners","title":"Best Protein Bars For Runners.","updated_at":"2021-07-29T01:10:40+10:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003eThe 3 most common injuries for Runners are joint and tendon related. Knee pain, lower back pain and Achilles Tendonitis. Our collagen bars are a great pre-hab bar to eat 60 minutes before training to support better tendon, ligament and joint health. Our jerky bars are perfect for post training when you need something more substantial to replace nutrients, salts and repair muscle tissue for faster recovery.\u003cmeta charset=\"utf-8\"\u003e\n\u003cspan\u003eDesigned by athletes and health professionals. \u003c\/span\u003e\u003cspan\u003eAustralian made and owned.\u003c\/span\u003e\n\u003c\/div\u003e","published_at":"2019-04-12T12:00:37+10:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Chief Nutrition"}],"published_scope":"global","image":{"created_at":"2020-04-25T09:18:54+10:00","alt":null,"width":640,"height":426,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0105\/7135\/0080\/collections\/chief-collagen-hero_20fcdba0-ddfa-4a1b-b86b-5bd633adedfe.jpg?v=1589415426"}},{"id":165247877168,"handle":"best-protein-bars-for-weight-loss","title":"Best Protein Bars For Weight Loss","updated_at":"2021-07-29T01:10:40+10:00","body_html":"\u003cdiv class=\"shogun-root\" data-shogun-id=\"5ee1cc6f661a8f007d51a7a7\" data-shogun-site-id=\"fdc5812e-df6e-419c-83c2-0a4010ab857c\" data-shogun-page-id=\"5ee1cc6f661a8f007d51a7a7\" data-shogun-page-version-id=\"5ee1d08e661a8f00564fcfcd\" data-shogun-platform-type=\"shopify\" data-shogun-variant-id=\"5ee1d08e661a8f00564fd04f\" data-region=\"main\"\u003e\n \n\u003cscript type=\"text\/javascript\" src=\"https:\/\/lib.getshogun.com\/lazysizes\/2.0.0\/shogun-lazysizes.js\" async\u003e\u003c\/script\u003e\n\n\u003cdiv id=\"s-231808dd-e772-4d97-a5c0-3fc4145efb38\" class=\"shg-c \"\u003e\n \u003cdiv class=\"shg-rich-text shg-theme-text-content\"\u003e\u003cspan\u003eThese healthy and tasty protein snacks are great for weight loss. Low sugar, low calorie and made from real food which won't mess up your hormones like many bars made from artificial thickeners, fillers and sweeteners.\u003c\/span\u003e\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n","published_at":"2020-06-11T16:05:40+10:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Chief Nutrition"}],"published_scope":"web"},{"id":163774988336,"handle":"best-snacks-for-cycling","title":"Best snacks for Cycling.","updated_at":"2021-07-29T01:10:40+10:00","body_html":"\u003cdiv style=\"text-align: center;\"\u003eThe 3 most common injuries for Cyclists are joint and tendon related. Knee pain, lower back pain and Achilles Tendonitis. Our collagen bars are a great pre-hab bar to eat 60 minutes before training to support better tendon, ligament and joint health. Our jerky bars are perfect for post ride when you need something more substantial to replace nutrients, salts and repair muscle tissue for faster recovery. Designed by athletes and health professionals. \u003cspan\u003eAustralian made and owned.\u003c\/span\u003e\n\u003c\/div\u003e","published_at":"2020-05-13T21:46:37+10:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Chief Nutrition"}],"published_scope":"global","image":{"created_at":"2020-05-14T10:03:01+10:00","alt":null,"width":1920,"height":1280,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0105\/7135\/0080\/collections\/best-snacks-for-cycling.jpg?v=1589414582"}},{"id":163774332976,"handle":"best-snacks-for-mountain-biking","title":"Best Snacks for Mountain Biking.","updated_at":"2021-07-29T01:10:40+10:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003eThe 3 most common injuries for Mountain Bikers are joint and tendon related. Knee pain, lower back pain and Achilles Tendonitis. Our collagen bars are a great pre-hab bar to eat 60 minutes before training to support better tendon, ligament and joint health. Our jerky bars are perfect for post ride when you need something more substantial to replace nutrients, salts and repair muscle tissue for faster recovery. \u003cmeta charset=\"utf-8\"\u003e\n\u003cspan\u003eDesigned by athletes and health professionals. \u003c\/span\u003e\u003cspan\u003eAustralian made and owned.\u003c\/span\u003e\n\u003c\/div\u003e","published_at":"2020-05-13T21:46:37+10:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Chief Nutrition"}],"published_scope":"global","image":{"created_at":"2020-05-14T10:02:25+10:00","alt":null,"width":1920,"height":1281,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0105\/7135\/0080\/collections\/best-snacks-for-mountain-biking.jpg?v=1589414546"}},{"id":163843407920,"handle":"best-snacks-for-rock-climbing","title":"Best Snacks For Rock Climbing","updated_at":"2021-07-29T01:10:40+10:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan\u003eHealthy, convenient and tasty protein snacks for your next adventure. Convenient and nutrient dense adventure foods for climbing, rappelling, hiking, camping, or wherever you may enjoy nature.\u003c\/span\u003e\u003c\/div\u003e","published_at":"2020-05-14T10:43:05+10:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Chief Nutrition"}],"published_scope":"global","image":{"created_at":"2020-05-14T10:47:06+10:00","alt":null,"width":1920,"height":1247,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0105\/7135\/0080\/collections\/best-snacks-for-rock-climbing.jpg?v=1589417227"}},{"id":163843375152,"handle":"best-snacks-for-surfing","title":"Best Snacks For Surfing","updated_at":"2021-07-29T01:10:40+10:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cspan\u003eHealthy, convenient and damn tasty protein snacks that are perfect for pre and post surf. Convenient and nutrient dense foods packed full of protein and good fats to keep you going for the long haul. \u003c\/span\u003e\u003cspan\u003eAustralian made and owned.\u003c\/span\u003e\n\u003c\/div\u003e","published_at":"2020-05-14T10:40:21+10:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Chief Nutrition"}],"published_scope":"global","image":{"created_at":"2020-05-14T10:46:28+10:00","alt":null,"width":1920,"height":1172,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0105\/7135\/0080\/collections\/best-snacks-for-surfers.jpg?v=1589417190"}},{"id":138914365504,"handle":"boxes","title":"Boxes.","updated_at":"2021-07-26T20:42:03+10:00","body_html":"","published_at":"2019-08-09T11:53:14+10:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"(12 bars)"},{"column":"title","relation":"contains","condition":"(15 bars)"},{"column":"title","relation":"contains","condition":"(12 x 30g bags)"}],"published_scope":"global","image":{"created_at":"2020-05-14T10:21:08+10:00","alt":null,"width":1920,"height":1280,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0105\/7135\/0080\/collections\/chief-box.jpg?v=1589415670"}},{"id":163774201904,"handle":"biltong","title":"Chief Biltong.","updated_at":"2021-07-29T01:10:40+10:00","body_html":"\u003cdiv style=\"text-align: center;\"\u003e100% \u003cmeta charset=\"utf-8\"\u003eAustralian organic grass-fed biltong and biltong bars. Low sugar. No chemical preservatives. Slow dried for extra tenderness. \u003c\/div\u003e","published_at":"2020-05-13T21:46:37+10:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"biltong"}],"published_scope":"global"},{"id":163774169136,"handle":"jerky","title":"Chief Jerky.","updated_at":"2021-07-29T01:10:40+10:00","body_html":"\u003cdiv style=\"text-align: center;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cspan class=\"s1\" data-mce-fragment=\"1\"\u003eUnlike most jerky, we naturally preserve our bars just as our ancestors did with no added nitrates or nitrites (carcinogenic preservatives). We also don't use \u003cspan data-mce-fragment=\"1\"\u003echeap fillers like maltodextrin or h\u003cspan class=\"JsGRdQ\" data-mce-fragment=\"1\"\u003eydrolysed vegetable protein (\u003c\/span\u003e\u003cspan class=\"JsGRdQ\" data-mce-fragment=\"1\"\u003eMSG). \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"s1\" data-mce-fragment=\"1\"\u003eMost jerky is surprisingly high in sugar (upwards of 25%!) but these bars have less sugar than a carrot. And because they're slow dried they're much more tender than jerky and retain over 90% of heat sensitive vitamins such as B12. \u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e","published_at":"2020-05-13T21:46:37+10:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"jerky"}],"published_scope":"global"},{"id":117894348864,"handle":"shop","title":"Shop","updated_at":"2021-07-29T01:10:40+10:00","body_html":"","published_at":"2019-01-31T22:37:36+11:00","sort_order":"manual","template_suffix":"shogun","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Biltong"},{"column":"type","relation":"equals","condition":"Collagen Bar"},{"column":"type","relation":"equals","condition":"Meat Bar"},{"column":"type","relation":"equals","condition":"Starter Pack"},{"column":"type","relation":"equals","condition":"GIft Card"}],"published_scope":"global","image":{"created_at":"2020-05-14T10:53:04+10:00","alt":null,"width":1000,"height":667,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0105\/7135\/0080\/collections\/chief-collagen-hero-lowres.jpg?v=1589417584"}}]
A clean, meaty snack to satisfy your savoury cravings. Each bar starts off as 80g of organic grass-fed beef brisket and topside. We slow dry the bars to create a tender and easy to eat snack that's packed full of flavour and nutrients. Free from all the nasty stuff you usually find in dried and cured meats, very low in sugar and taste the difference with 100% organic grass-fed Aussie beef - they taste like a delicious roast!
Perfect pre or post exercise or simply as a clean, high protein, low carb treat that'll get you through to meal time or even replace a meal when you're on the move or stretched for time. They're also great to keep in the pantry to use as a prep free way to add a high quality protein source to salads, pizza and more.
We love jerky, but most jerky uses cheap, factory farmed meat and loads of nasty carcinogenic preservatives. Add a stack of sugar (yep, some jerky is 25% sugar!), MSG, and emulsifiers into the mix for good measure too.
Our beef bars use the best meat you can get - 100% organic, grass-fed, grass-finished, regeneratively farmed, Aussie beef (brisket and topside, no cheap mince here!). They're also free from nasty preservatives, relatively low in salt, and low in carbs and sugar. Because these bars are slow dried rather than cooked, they're more tender than your average jerky. They're more like a kofta or a rissole in texture, but being dried they'll last without refrigeration for months which makes them a perfect healthy, high protein snack on the go.
One question we get asked a lot is “but isn't this processed meat?”. It’s important to recognise that every time we cook food we “process” it. A whole food product is defined as “a food that has been processed or refined as little as possible and is free from additives or other artificial substances”. Our products are whole foods, not “processed meats”, because they’re made with high quality meat, with a few herbs and natural ingredients. They’re dried using a traditional process (which is healthier than cooking it at high temperature) without the ingredients found in “processed meats”. It’s not just us saying this, our consulting dieticians and nutritionists agree.
Single Bar RRP: $5.95 per bar Sample Pack: $4.99 per bar Box of 12: $4.92 per bar On Subscription: $4.50 per bar
No GST applies.
Shipping for retail orders within Australia is a flat rate of $7.95, or free for orders over $40. It's $9.95 for NZ, or free for orders over $70. Shipping for other international orders is calculated based on your address. Wholesale orders have different shipping rates and minimums.
Orders placed by 10am will usually be sent the same day, orders placed in the afternoon will be sent the following business day. Orders placed over the weekend will be processed the next business day. We outsource our warehouse so from time to time processing times may be longer in peak periods.
Depending on your location you can expect delivery within a few days, please checkAustralia Postfor estimated delivery times (we are based in Sydney).
100% HAPPINESS GUARANTEE
If you're not happy with your order please contact us so we can make it right! We provide an unconditional return policy on all our products so if for any reason you're not completely satisfied, we will happily offer a free replacement or full refund.
Awesome product, tasty and delicious, excellent quality, happy with purchase 🙂
M
Margaret B.R.
Pretty good
The spicy meat bar is yummy but I don't see myself buying the product again as it's just a bit too expensive for me
A
Aaron M.
Definitely part of my kit for long days mountain biking
The flavours weren't exactly to my liking. I found the traditional beef a little too "burrito mix" flavour and I'm just not a big chilli fan, but this is just a personal preference thing, they are very edible!
It tastes NOTHING like jerky, it doesn't have that "rotten meat" flavour.
The Carbs are too high for me to eat as a day to day snack, but something that will definitely be part of my kit for long days mountain biking.
B
Brandon K.
Meat bars
They were nice but they needed to be cheaper and also add some more flavour to the bars
I love the Chief beef range. The meat is grass-fed, which keeps the fat profile extremely favourable to anti-inflammation. Beef is the best source of haem iron, great for energy, great for iron stores. They're high in protein, which is one of the most satiating macronutrients, so you feel fuller for longer. Even better, the kilojoule count is perfect as a snack that can be consumed on a daily basis. You can feel confident that you are eating an extremely healthy and health-promoting snack.
Dr Naras Lapsys
PhD Medicine and Dietician
★★★★★
I’m so glad there’s finally a savoury snack that’s healthy! I travel all over Sydney every day and often struggle to make a time for a proper meal….but I’m constantly hungry! Working full time and training hard requires lots of fuel and I don’t always like eating sweet bars. Having a box of Chief in the car is an absolute saviour. It’s like having a Sunday roast handy all day every day. It’s also great to be able to recommend a product that actually meets my beliefs on macro- and micro- nutrient needs.
Todd Liubinskas
Lead Trainer 12WBT, Fitness Director Men's Health
Like jerky, but better.
Unlike most jerky, we naturally preserve our beef range just as our ancestors did with no added nitrates or nitrites (carcinogenic preservatives). We also don't use cheap fillers like maltodextrin or hydrolysed vegetable proteins (high in MSG). Most jerky is surprisingly high in sugar (upwards of 25%!) but our products have less sugar than a carrot. And because they're slow dried they're much more tender than jerky and retain over 90% of heat sensitive vitamins such as B12. Better is an understatement.
Better for you.
Low sugar and made from 100% organic grass-fed Aussie beef which is up to five times higher in healthy omega-3s. Slow dried rather than cooked means they're higher in heat sensitive vitamins like B12.
Nature's original protein.
About 80g of beef (three times more 'meat' than a sausage roll) goes into each bar and bag which is slow dried to remove the water weight. This means they're packed full of highly bioavailable vitamins, minerals and protein.
No nasty preservatives.
We reinvented an ancient drying process to naturally preserve our bars just as our ancestors did, with no added nasties like nitrates or nitrites. They'll last at least 5 months on the shelf without refrigeration.
Better for the planet.
Grass-fed beef is significantly better for the environment than grain-fed, particularly regeneratively farmed cattle which are a critical part of creating healthy soils and helping to reverse climate change.
Better for the animals.
Most beef comes from industrial feedlots where animals are kept in confined stalls and fattened with grains. We source our beef from family owned organic farms where cattle forage freely all year round.
Real food, fills you up.
Other snacks leave you craving more because they use artificial thickeners, fillers, sweeteners and sugar alcohols, or are too high in sugar. These are made from real food that squashes your hunger.
Trusted by the pros.
★★★★★
I find Chief Bar to be the perfect race nutrition and aided my recent win at the Kokoda Ultra. They're easy to digest and delicious. Post race the lamb and beef are not only satisfying but promote fast recovery.
Andy "Snake Man" Turner
Endurance Adventure Athlete, SES Volunteer and Venomous Snake Catcher!
★★★★★
Chief Bar is my number one snack on the go, especially on days when I barely get any breaks between training myself and my clients. I care about my health and fitness and I want to lead by example for my clients and all young girls and women out there.
Victoria Burdon
Trainer and Fitness Model
The Chief of snacks
How do they compare?
Most jerky, sausage rolls and meat pies are made from low quality meat. They're also surprisingly high in sugar and other fake crap including carcinogenic preservatives. We've cut the crap.
Awesome product, tasty and delicious, excellent quality, happy with purchase 🙂
M
Margaret B.R.
Pretty good
The spicy meat bar is yummy but I don't see myself buying the product again as it's just a bit too expensive for me
A
Aaron M.
Definitely part of my kit for long days mountain biking
The flavours weren't exactly to my liking. I found the traditional beef a little too "burrito mix" flavour and I'm just not a big chilli fan, but this is just a personal preference thing, they are very edible!
It tastes NOTHING like jerky, it doesn't have that "rotten meat" flavour.
The Carbs are too high for me to eat as a day to day snack, but something that will definitely be part of my kit for long days mountain biking.
B
Brandon K.
Meat bars
They were nice but they needed to be cheaper and also add some more flavour to the bars
